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  Teacher TBD
• Students 0/7 Students
• Category Soft Skills
• 12 Modules 0 Lessons /0 Quizes

Course Description

During the Media and Public Relations workshop, your participants will get knowledge they need to manage effectively their image and value by forming solid networks through strategic communication planning. This workshop is designed to provide practical and hands-on tools that will give your participants the skillsets needed when dealing with the media and the public and how to effectively conduct issues and crisis communication planning.

Media and Public Relations is the most successful method of communicating your value to those around you. Furthermore, good networking skills enable you to tap into those relationships you already have and increase the scope of your network. The larger the scope the more people knows you and offers you opportunities.

Attendees will learn to –

• Network for success
• Manage “Meet and Great” opportunities
• Dress for success
• Write effectively
• Set goals
• Manage media relations
• Plan issue and crisis communication
• Use social media
• Deliver effective employee communication

Target Audience

The recommended audience for the course is any leader, supervisor or managers that that may be called to speak for and represent your company before the media or during a public event.

Course Breakdown

This course consists of a 1 day training session divided into 12 modules, with multiple in-session evaluations to measure the learners understanding of course material.

• Getting Started
• Networking for Success – Level I
• Networking for Success – Level II
• The Meet and Greet
• Dressing for Success
• Writing
• Setting Goals
• Media Relations
• Issues and Crisis Communication Planning
• Social Media (The PR Toolkit)
• Employee Communications
• Wrapping Up